The Book I Never Wanted to Write (That Transformed My Nutrition Business)

From Reluctant Author to Profitable Practice

You don’t need to be a best-selling author to build a successful nutrition business. But writing a book could be the most powerful move you ever make.

I say that as someone who kicked, screamed, and avoided it at all costs. I didn’t want to write a book. I didn’t think I had the time, the knowledge, or the authority.

But once I did — everything changed.

From attracting more clients to gaining credibility with healthcare professionals, building an online course, and ultimately selling our business, the book I never wanted to write became the foundation of the most profitable chapter of my career.

“Who Am I to Write a Book?”

That was my first thought. Total imposter syndrome. I wasn’t trying to be a thought leader — I was just trying to run a busy nutrition clinic and raise a young family.

Stacey, my wife and business partner, had been raving about this woman named Natasa Denman (aka Nat) from Ultimate 48 Hour Author. Stacey believed in her system. I didn’t even believe in myself.

But, as wives tend to do when they’re onto something, Stacey went ahead and signed me up anyway. Without telling me.

Cheers, love.

I showed up completely skeptical — but I have to admit, Nat’s process blew me away.

The Unexpected Benefits of Becoming an Author

What started as something I didn’t want to do ended up being one of the most impactful experiences of my professional life.

• It gave me clarity. I finally realized how much knowledge I had stored in my head — and how valuable it was when packaged the right way.

• It boosted my confidence. Writing the book made me double-check the evidence behind everything I’d been saying for years. That process gave me serious confidence to speak, present, and show up as an expert.

• It became a tool. Instead of just a “calling card,” the book became an extension of my consults. I could say to clients, “Check out Chapter 3, it’ll reinforce what we talked about.”

• It helped us scale. Once I had the content, creating an online course was a no-brainer. We could support more clients without burning ourselves out — and it became a powerful income stream.

• It opened doors. Speaking gigs followed. Relationships with doctors and nurses strengthened. People started taking us seriously, fast.

And all this from a book I didn’t even put my photo on — because I was too embarrassed.

You Don’t Need to Be a Writer. You Just Need a System.

One of the things that made this possible was Nat’s system. I didn’t sit in front of a blank page and try to “write.” I spoke it out. Literally.

She helped me unpack my knowledge into a structured outline, and from there, I just talked. That content was transcribed, edited, and transformed into a proper, professional book.

And now with tools like AI and voice cloning, the process is even faster (and easier) than when I did it.

But here’s what matters most: It’s not about writing a book. It’s about who you become after you write it.

Your Knowledge is Worth More Than You Think

If you’re a nutritionist, dietitian, or wellness professional who’s spent years building expertise — you’re sitting on a goldmine. And writing a book might be the lever that finally lifts your business out of burnout and into real, lasting impact.

You don’t need to sell thousands of copies. I wasn’t trying to hit a bestseller list. I just wanted to help people — and give my business the credibility and reach it needed to grow.

The truth is, writing that book changed the way I thought about myself, my business, and what was possible.

And it can do the same for you.

Ready to Build Your Authority, Your Confidence, and a Profitable Nutrition Business?

If you’re even thinking about writing a book — go check out Nat’s stuff. Her approach is built for people like us: busy professionals with a lot to say but not much time to say it.

📘 Free Download – Shut Up and Write Your First Book:
https://48.ultimate48hourauthor.com.au/shutupebookau

🌐 Website – Learn more about the 48 Hour Author process:
https://writeabook.com.au

📅 Events Page – See when the next online or in-person session is happening:
https://www.writeabook.com.au/events/

And if you haven’t already, tune into Episode 27 of the podcast — where I chat with Nat herself about the whole journey.