How LinkedIn and Email Marketing Grew a $2 Million Business (Without the Hard Sell) with Carmen Williams

Ever wondered how to market your nutrition business without feeling like a sleazy salesperson?
In this episode of How to Build a Profitable Nutrition Business, I spoke with Carmen Williams from Global Teams, who turned a cold start into a $2 million-a-year business using two underrated strategies: LinkedIn and email marketing.

This isn't your typical post about algorithms and endless content. This is about smart, strategic moves that free you up to focus on what really matters—serving your clients and building a profitable nutrition business.

More Clients, Less Admin, and Marketing That Actually Works

Imagine this…

You’re no longer wasting hours on admin or posting daily on social media hoping someone, anyone, sees it. Instead, your ideal referrers—think NDIS coordinators, GPs, or private practice partners—are finding you, connecting with your content, and reaching out when they’re ready.

You’re not selling. You’re just showing up consistently, providing value, and watching the right people come to you.

That’s what Carmen did. And the best part? It didn’t start with a massive budget or a big team. In fact, she admits:

“I mistakenly believed I’d step out of my job and the clients would just come. Apparently, that doesn’t happen.”

Relatable? Yep, been there.

But instead of grinding harder, she got smarter—with systems and messaging that work even while you sleep.

The Secret Behind Carmen’s $2 Million Business Growth

Let’s break down exactly what Carmen did—and how it applies to your nutrition business.

1. Leveraged LinkedIn Strategically

She didn’t just post and pray. Carmen identified her audience (like how dietitians could target care coordinators or referring GPs), sent daily connection requests, and built real relationships.

“I never sell on LinkedIn. I just offer value. If I don’t tell people what I do, I can’t help anyone.”

Think of LinkedIn as a warm handshake that starts with value—not a pushy pitch.

2. Moved Conversations to Email

Once connected, she’d offer a valuable free resource and say, “Flick me your email if you’d like it.” This simple ask turned her LinkedIn connections into an owned email list—where the real magic happened.

“We get about 25,000 emails opened a month. And weirdly, some of our best conversions come from emails that don’t even have a call to action.”

That’s right. No gimmicks. Just genuine value.

3. Sent Emails That Actually Get Read

Using storytelling and real client wins, Carmen keeps her emails short, helpful, and human.

“Most of our emails are just 300 words. Same as a LinkedIn post.”

And the result? A 42% open rate. That’s massive.

Better yet, she built a system where her team sends three new emails each week, and the rest are automated evergreen messages that continue building trust—long after she’s hit “send.”

Push: Your Next Step Toward a More Profitable Nutrition Business

If you’re a nutrition professional still relying only on referrals or clinic foot traffic, now is the time to get strategic with your marketing.

Start by asking yourself:

• Are you consistently offering value online—without pushing a sale?

• Do you have a system for collecting emails and nurturing those contacts?

• Are you targeting the right people—those who can refer dozens of clients your way?

Carmen’s approach proves you don’t need to be a marketing genius—you just need a repeatable system that lets you focus on your strengths.

“I can grow this business if I’m having conversations. If I’m stuck doing admin or posting every day, I’m just going to burn out.”

You became a health professional to help people. But to do that sustainably—and profitably—you need the right tools and support behind the scenes.

Want help implementing these strategies in your own business?
👇
Subscribe to the podcast or check out Carmen’s website to see how her team can support your growth. Let’s build your profitable nutrition business—one smart system at a time.
👉 https://globalteams.com.au/