Unlocking the Power of Technology in Your Nutrition Business

Back in 2015 when our business was in the very early stages, we created a mishmash of tech tools to achieve efficiency in our business. By 2017 we had a hot mess of tech tools. They were all great as individual tools, but getting them to integrate and work in synergy, was a nightmare. Enter Kajabi! Kajabi was a unified solution for our needs. Initially, we used Kajabi to only build an online weight loss course, but soon realized its full potential. Over time, Kajabi became our go-to for website hosting, course creation, customer relationship management (CRM), podcast hosting and more.

In the latest episode of ‘How to Build a Profitable Nutrition Business’, my business partner and wife, Stacey recalls, “We had a WordPress website initially, and we were looking for an online course platform. After trying out several options, we landed on Kajabi. What drew us to Kajabi was its comprehensive capabilities—it’s a website, a CRM, a podcast host, and has checkout capabilities all in one place.”

Kajabi’s versatility has been instrumental in growing our nutrition business. Here are some of the key features and how we use them:

1. Website and Course Hosting: Kajabi allowed us to streamline our online presence by migrating our website from WordPress. This move simplified updates and maintenance, enabling us to focus more on content creation and client engagement. “I love that I can just jump on and make changes without any coding experience,” Stacey shares.
2. CRM Integration: A robust CRM is crucial for managing client relationships. Kajabi’s CRM tools help us track lead information, automate email sequences, and nurture client relationships. As Stacey puts it, “It’s a smart database that helps us manage and understand our clients better.”
3. Podcast and Blog Hosting: Integrating our podcast into Kajabi has been seamless. Episodes are easily published and connected to Spotify and Apple Podcasts, driving traffic to our site and keeping our audience engaged.
4. Community Building: Although we’ve experimented with Kajabi’s community feature, we find that traditional Facebook groups still have the edge due to user habits. However, Kajabi’s community tools are improving and offer a platform-independent space for client interaction.
5. Affiliate Marketing: Kajabi’s affiliate program allows us to generate additional income by recommending the platform to others. We’re affiliates for Kajabi, and it covers our subscription costs. This also builds credibility and trust with our audience, as we only recommend products we genuinely use and love. This blog, our podcast and our websites are all built on Kajabi. We wouldn’t be using them in our business if we did not wholeheartedly believe in them.

The Financial Perspective

While Kajabi is not cheap, its all-in-one nature justifies the investment. By consolidating multiple services into one platform, we save on the cumulative costs and complexity of managing different tools. When you add up all the little things we were paying for, Kajabi actually becomes quite economical.

Before Kajabi, we paid a WordPress developer a monthly fee for site updates. Now, we can make those changes ourselves quickly and easily, which is both cost-effective and efficient.

Embracing Technology for Business Growth

Adopting Kajabi has empowered us to scale our business effectively. It provides flexibility, saves time, and offers a user-friendly interface that anyone can learn. For any nutrition business looking to grow, integrating such a platform can streamline operations and enhance client engagement.

If you’re a nutrition professional looking to expand your reach and improve client management, investing in a tool like Kajabi can be a game-changer. It allows you to focus on what you do best—helping clients—while the tech handles the rest.

Technology, when leveraged correctly, can transform a nutrition business from struggling to thriving. The time Kajabi has saved us in managing and learning multiple tech tools has been phenomenal. This extra time has allowed us to focus on the innovation and growth of our business.

Stay tuned for more insights on how to build a profitable nutrition business. In our next episode, we’ll dive deeper into other tools and strategies that can drive your business forward.