The Art of Conversation for a Profitable Nutrition Business

“We don’t want to just count conversations – we want to make every conversation count.” – Kyle Coon, Paralympian.

In this episode of How to Build a Profitable Nutrition Business, we had the honor of hosting Kyle Coon, a two-time Paralympian, motivational speaker, and one of only 40 certified guides for Phil M. Jones’ Exactly What to Say framework. Kyle’s story is not just about overcoming adversity, but also about transforming his communication skills into a powerful tool for business growth. This blog delves into how mastering the art of conversation can help nutrition professionals thrive both in practice and marketing.

Conversations that Change the Game

Imagine if each client interaction left them feeling heard, understood, and ready to take action. The ability to build rapport with your clients isn’t just a soft skill—it’s a critical element of running a profitable nutrition business. Kyle shared his journey of losing his sight at age six, and how he developed a deep curiosity to ask questions that others might take for granted.

"Since I couldn’t rely on vision for body language cues, I had to ask meaningful questions to connect with people," Kyle explained. “The right questions build trust, relationships, and ultimately open doors to opportunities.”

This approach applies directly to nutrition professionals. Understanding your clients' goals through well-framed conversations ensures the services you provide align perfectly with their needs.

Proof: Key Takeaways from Kyle’s Expertise

Here are four strategies Kyle recommends for making every conversation meaningful:

1. Curiosity Fuels Engagement
   Asking questions drives conversations that deepen relationships. For nutrition professionals, this curiosity helps reveal what clients truly want—whether it’s losing weight, improving energy, or building better habits. As Kyle said, “The worst time to think about what to say is in the moment you’re saying it.” Anticipate conversations, but stay open to the client’s responses.
2. Control the Conversation by Asking Questions
   “The person asking the questions is in control of the conversation,” Kyle emphasized. Nutritionists can use this strategy during consultations to steer discussions toward meaningful outcomes and solutions. This keeps the focus on the client’s goals and ensures that recommendations align with their motivations.
3. Connect on Social Media with Engaging Conversations
   In today’s digital age, social media is critical. Kyle provided practical advice for nutrition professionals:
• Educate: Share valuable tips and nutrition facts.
• Engage: Use polls and questions to get feedback.
• Entertain: Show authenticity with stories or humor.
• Share Fails: Vulnerability builds trust, such as Kyle’s story about a “bicarb blowout” mishap.
• Be Real: Highlight epic fails to remind your audience that no one is perfect.
4. Empathy Leads to Action
   Kyle’s insight about empathy is especially relevant: “People do things for their reasons, not ours.” Understanding a client’s ‘why’ allows you to provide recommendations that resonate. Instead of pushing products or plans, frame solutions around their specific goals: “Because you said you want to feel stronger, I recommend…”

Push: Elevate Your Communication to Build a Thriving Nutrition Business

Kyle’s parting advice is a game-changer: “Ask questions, stay curious, and listen—silent and listen are made from the same letters for a reason.” For nutrition professionals, every conversation is an opportunity to connect, solve problems, and grow your business.

If you’re looking to improve how you communicate your services, ask yourself: Are your conversations building trust and driving clients to action? If not, it might be time to fine-tune your approach.

Ready to learn more? Get in touch with Kyle via Instagram (@eyeronkyle) or email him at [email protected]. You can also follow his journey on LinkedIn.

By mastering the art of meaningful conversations, you’ll not only create stronger client relationships—you’ll unlock new opportunities to build a profitable nutrition business. Let curiosity and empathy drive your interactions, and watch as every conversation turns into a stepping stone for success.

This episode is packed with practical wisdom for nutrition professionals eager to make an impact. Don’t forget to check the show notes for more insights and Kyle’s book Discovering a Life Without Limits. Let’s make every conversation count!