How to Use Lead Magnets to Build a Profitable Nutrition Business

If you're serious about growing your nutrition business, one strategy can deliver transformational results: lead magnets. They’re not just another buzzword — lead magnets are tools that can turn curious followers into loyal clients. In this episode of How to Build a Profitable Nutrition Business, Chris and Stacey Hughes break down exactly how to create and use lead magnets to attract your ideal clients, grow your email list, and build a thriving business.

Why Lead Magnets Are Essential for a Profitable Nutrition Business

Picture this: you post great content on social media, and people engage. But what happens next? Without capturing their contact details, you risk losing them forever. Stacey Hughes explains it perfectly:
"The best thing is to get your followers out of social media and onto your list… where you can nurture them, email them, and send them offers"​.

Your email list is an asset you own. Social media platforms can change algorithms or crash overnight, but your database? That’s yours to keep and grow.

What Makes a Great Lead Magnet?

According to Stacey, a great lead magnet has three key components:

1. It’s something your audience actually wants.
   Stacey emphasizes the importance of solving a problem: “It has to give them a quick win or some sort of transformation”​. For example, a “Calorie Estimator Calculator” helped their business collect leads 24/7.

2. It aligns with your services.
   A lead magnet should seamlessly lead into the services you provide. Instead of “5 Tips to Be a Better Runner,” focus on something nutrition-specific like “5 Nutrition Tips to Improve Your Running Performance.”

3. It’s easy to deliver and valuable.
   Whether it’s an ebook, checklist, or a recipe guide, the lead magnet should feel like a gift that delivers immediate value.

Stacey shares examples of what worked for them:

• Online calculators
• Recipe ebooks (“Top 10 Foods to Eat for Muscle Gain”)
• Checklists and workbooks
• Live video sessions marketed creatively (think “Healthy Eating on a Budget” instead of “webinar”)​.

Lead Magnets That Work: Real-World Proof

During their time running a successful seven-figure nutrition business, Stacey and Chris saw just how powerful lead magnets could be. Their website featured a calorie calculator that ran on autopilot, helping them grow their email list to 27,000 subscribers​.

Chris adds: “That calculator collected leads while we slept, and the longer it was there, the better the SEO”​. The takeaway? Lead magnets are a long-term investment that can deliver consistent results.

How to Promote Your Lead Magnet

Creating a lead magnet is just step one. Stacey dives into how to promote it effectively:

1. Organic Social Media Posts
   Start by sharing your lead magnet with your existing audience. However, Stacey cautions: “Meta only shows your content to about 1% of your followers”​.

2. Facebook & Instagram Ads
   Boosting your lead magnet through a “Lead Form Ad” allows people to sign up directly without needing a website or CRM. The platform finds more people like those who engage, making it a powerful tool for growth.

3. Tools Like ManyChat
   ManyChat automates engagement by allowing users to comment a keyword (e.g., “Recipe”) and instantly receive your lead magnet via direct message. Chris adds: “It’s feeding the algorithm because people are commenting and engaging”​.

4. Low-Cost Lead Magnets
   For businesses hesitant to spend on ads, Stacey shares a genius strategy: charge a small fee for your lead magnet (e.g., $4.95 instead of free). “It can cover your ad costs while still attracting high-quality leads”​.

Integrate Your Lead Magnet with Email Nurture Sequences

Capturing emails is only part of the process. What happens next? Stacey explains:
“Once they sign up, you can put them on an automated email sequence to nurture them with tips and offers”​.

For example, Chris runs a 7-day sequence for his Strong Bones Nutrition lead magnet, gradually building trust while showcasing his expertise. With tools like Kajabi or MailChimp, you can automate the entire process.

Ready to Build Your Lead Magnet? Here’s What to Do Next.

Lead magnets are a game-changer for any nutrition professional looking to grow their business. Here’s how to get started:

1. Identify a problem your audience struggles with.
2. Create a simple, valuable solution (e.g., checklist, recipe book, calculator).
3. Promote it organically or with ads.
4. Use tools like ManyChat to drive engagement.
5. Nurture your email list with automated sequences.

Want to dive deeper? Stacey has a special offer for you:
"I have a training on how to set up a lead campaign for allied health businesses. Normally $297, but with the coupon code 'MEALZEE,' you get $200 off”​.

Click the link below to grab access and start building a profitable nutrition business today!

Link to Offer: https://www.staceyhughes.co/offers/VNm7iMtT?coupon_code=MEALZEE 

Learn more about Stacey's services here: https://www.staceyhughes.co/

Click here to create your FREE ManyChat account today

By implementing lead magnets, you can stop leaving clients on the table and start building a thriving business that transforms lives — including yours.