How to Create Engaging Webinars That Drive Your Nutrition Business Forward with Jeff Brandeis

Webinars can be a powerful tool for growing your nutrition business—if you know how to make them engaging. In this post, we’ll share expert insights from Jeff Brandeis, a specialist in engaging webinars, to help you transform your online presentations from dull to dynamic.

Imagine hosting a webinar where your audience is glued to their screens, actively participating, and eager to work with you afterward. Instead of talking to a blank wall, you’re fostering real connections, answering live questions, and positioning yourself as the go-to expert in your field.

For nutrition professionals, webinars offer a way to educate, engage, and sell—whether you're offering one-on-one coaching, group programs, or digital courses. But too often, these webinars fall flat, with attendees passively listening (or worse, zoning out).

That’s where Jeff Brandeis comes in. As an expert in corporate training and webinar engagement, he’s cracked the code on keeping audiences hooked and converting them into loyal clients.

The 4 Keys to Webinar Mastery

Jeff Brandeis shared four key strategies that will instantly improve your webinars and help grow your nutrition business:

1. Set the Stage for Success
   – Grab attention from the start. Instead of the usual "Can everyone hear me?" intro, start with a compelling question, shocking statistic, or powerful story.
   – Example: Instead of saying, “Hi, I’m Chris, and welcome to my webinar,” try: “Did you know 80% of people who try to lose weight regain it within a year? Today, I’ll show you how to help your clients break that cycle for good.”
2. Create Dynamic Content
   – Don’t just rely on PowerPoint slides. Instead, use storytelling, visuals, and real-life examples.
   – Keep your audience engaged by asking them curiosity-driven questions throughout the session.
3. Get the Audience Involved
   – Use polls, surveys, and quizzes to keep attendees engaged.
   – Gamification is a great way to increase participation—consider offering prizes for participation.
   – Call out attendees by name. This personal touch makes people feel seen and valued.
4. Transform and Close with a Call to Action
   – Your webinar should take attendees from problem to solution. Show them how your services or programs will transform their health, business, or life.
   – End with a clear CTA: Book a call, join a program, download a guide, etc.
   – Pro tip: Use a QR code for easy sign-ups.

Hosting engaging webinars is an essential skill for any nutrition professional looking to build a successful business. Whether you’re educating new clients, upselling existing ones, or expanding your reach, applying these four principles will make your presentations more compelling and profitable.

Want to take your webinars to the next level? Download Jeff Brandeis' free guide to webinar mastery at EngagingWebinars.com or connect with him on LinkedIn.

Need more tips on growing a profitable nutrition business? Subscribe to our podcast, "How to Build a Profitable Nutrition Business," and never miss an episode!

🚀 It’s time to stop delivering dull webinars and start making an impact. What’s one change you’ll make in your next webinar? Let us know in the comments!