How Performance Psychology Can Boost Your Nutrition Business

If you’re aiming to grow a profitable nutrition business, you know it’s not just about the science of nutrition—it’s also about overcoming the mental blocks that might be holding you back. In the latest episode of How to Build a Profitable Nutrition Business, host Chris Hughes interviews Rupert Bryce, a seasoned performance psychologist who helps entrepreneurs and executives push past their limitations to reach new heights.

The Promise of Performance Psychology

Chris opens the episode with a clear goal: to help listeners harness the power of performance psychology to break through self-imposed limitations. If you’ve built a nutrition business but feel held back by self-doubt, this episode offers insights that could help transform your mindset. “If you love nutrition and love helping people, and you want to be in the game long enough to keep doing that, then this is the podcast for you,” Chris says, inviting listeners to consider the role that mindset plays in business success​.

Picture a Future Without Limits

Imagine you’ve built a successful nutrition practice that not only pays the bills but thrives. You’re confident in your value, comfortable charging what you’re worth, and ready to push your business further. Rupert Bryce believes this level of success is possible for everyone—if they are willing to move past their comfort zones and challenge limiting beliefs. “The closer I get to the top [of working with high achievers], it’s more about belief and confidence,” Rupert says. “What separates people is really about their confidence in themselves”​.

For nutrition professionals, this means shedding self-limiting beliefs like impostor syndrome, especially when it comes to charging fairly. Many dietitians undervalue their services, fearing their clients won’t see the worth. Rupert points out that this is common among caring professionals who are “open to the world, caring and kind,” but emphasises the need to also care for one’s own value and well-being​.

Proof: Turning Mental Barriers into Stepping Stones

Throughout the episode, Rupert provides a roadmap to help listeners identify and overcome the barriers that prevent them from achieving high performance in their businesses. He explains the Underberg Model, a mental framework designed to uncover deep-seated beliefs that might be holding you back. "You have to dig into the ‘underberg’—the part of the iceberg below the surface,” he explains. This includes exploring ingrained beliefs, often inherited or unconsciously adopted, that lead to self-limiting behavior. By understanding the purpose these beliefs serve (like keeping you ‘safe’ or ‘small’), you can begin to challenge and change them​.

Rupert also shares tools for examining and flipping the stories we tell ourselves: “Ask yourself, ‘What purpose does this belief serve? What might be true if I flipped this?’” He emphasizes that effective self-inquiry is like training a muscle; consistent practice makes it easier to embrace new possibilities​.

One of the standout moments from the interview is Rupert’s advice on running toward discomfort: “There is so much reward that comes from discomfort. It’s what keeps us growing.” This principle resonates deeply with Chris, who reflects on how every big leap in his career involved stepping outside his comfort zone. If you’re serious about growth, Rupert suggests developing a mindset that doesn’t avoid discomfort but sees it as an essential part of success​.

Push: Take Action Toward High-Performance Growth

If you’re ready to elevate your nutrition business and reach new heights, consider Rupert’s parting advice: set aside time each week to reflect on your mindset, your beliefs, and your business goals. If you struggle to do this alone, Rupert recommends working with a coach who can help you hold space for self-reflection and accountability. “Even if it’s just 15 minutes a week to ask yourself the tough questions, it’s time well spent,” he says. This simple habit can have a profound impact, especially if you’re willing to face the hard truths that may emerge.

Chris wraps up the episode with a call to action for nutrition professionals: “The information in this episode could be exactly what you need to move the needle on your performance. Embrace discomfort, push past impostor syndrome, and realise that a profitable nutrition business is within your reach.” For those ready to dive deeper into performance psychology, Rupert’s website provides resources to get started on a journey toward high performance.

So, if you're tired of feeling held back by self-doubt or just ready to aim higher, this episode might be the game-changer you’ve been waiting for.

For those interested in working with Rupert Bryce, visit his website at perform.com.au to learn more about his services and connect directly.